This expert advice post on 5 Blogging Rules Thou Shalt Not Break is written by Brad McMillen of Shoreline Interactive in Irvine, a company specializing in search-engine optimization and ranking. I have been working with the awesome guys at Shoreline for a few weeks now, trying to up my blog game. I hope my fellow bloggers will find this helpful, I sure did! By the way, I am SO busted on the last point on #4 below. Here is what he writes…
You’ve probably heard the phrase “serving two masters” and how it’s impossible to do. In most cases it’s true that you’re better off to not even try.
When it comes to blogging, however, you do have two masters—your readers and the search engines—and you have to please them both.
Your words must resonate with your readers and have them coming back for more. Your posts must be optimized so search engines know what you’re writing about so you can get more traffic…